About Us

We are a Sunshine Coast based business run by a mother and daughter, Steph and Lucy. 

Following the birth of her son Charlie in 2014, Lucy was looking for fashionable and affordable jewellery that was also baby-friendly. Silicone jewellery seemed to be the answer, but finding stylish designs at an affordable price was a challenge, so the idea for Love, Charlie. xo was born.  Charlie also destroyed many of his Nana’s necklaces in the early months, making Steph a convert too, and so the partnership was formed. 

The following years saw  a huge move across from Western Australia to the east coast for both of us; two more babies (Noah & Delilah) for Lucy, and many years building the business to where we are today.  Our number one goal is to offer our customers beautiful, practical products at an affordable price.
We provide a large range of safe baby accessories including dummy clips, teething toys, pram garlands and gift packs perfect for baby shower gifts, or to spoil the new mother.  We also have a range of breastfeeding support products to help make breastfeeding a little bit easier!  We are passionate about what we do and want each and every customer to enjoy their purchasing experience with Love, Charlie. xo.